Notivsale was founded by Nkosinathi Shabale in 2017, born out of a simple frustration, he could never easily find the clothes he actually wanted, and kept modifying pieces himself, adding zips, buttons, whatever the store-bought version was missing. That gap became the whole brand. Today, Notivsale is a South African clothing label out of Daveyton, bringing luxury fashion to the masses while carrying a message far bigger than the clothes themselves.
We are now living proof that where you come from doesn’t have to determine where you end up.
Built From
A Gap In The Market.
Before Notivsale existed, Nkosinathi Shabale was just a guy who couldn’t shop the way he wanted to. Store racks never quite had what he was picturing, so he started modifying pieces himself, adding the zips, buttons, and details that were missing. Somewhere in that process, the frustration turned into an idea: build the clothing that doesn’t already exist in stores.
That idea became Notivsale in 2017. Not just another streetwear label, but a brand carrying a bigger statement, that luxury fashion shouldn’t be locked away from the people it speaks to most.
The Store Opening
The moment that changed everything for Notivsale was opening their physical store. That’s when the team realised they were operating on a completely different level, no longer just a brand online, but a real destination people could walk into. You’ll find them at Daveyton Mall, Entrance 3, upstairs.
More Than
Just A T-Shirt.
Notivsale’s catalogue leans into pieces with real meaning behind the print, the Daveyton Home Love Tshirt and the God Is A Woman Tshirt are two that stand out, each one carrying identity and message alongside the design. It’s streetwear built to say something, not just look good on a rack.
Styled For TV.
Styled For Music.
Notivsale’s pieces haven’t stayed confined to the racks, they’ve made their way onto some of South Africa’s biggest screens too. Here’s where their name has shown up.
More Than
Just Clothes.
Nkosinathi has been open about not always grasping the weight of what Notivsale has become, he’s always onto the next thing. But the flood of congratulatory messages and kind words after certain milestones made him stop and actually sit with it. This isn’t just business growth. It’s a sign of progress for the Black community, and a message to every kid ekasi with a dream that it’s actually possible.
Notivsale is proof that where you come from doesn’t have to determine where you end up, a message stitched into every drop as much as it is spoken out loud.
Say It Again Media is proud to spotlight East Rand brands like Notivsale. This is exactly the kind of homegrown story we live to tell. Pull up to Daveyton Mall, Entrance 3, or shop online at notivsale.com.
Follow Notivsale
@notivsale_clo · notivsale.com
